The Hitachi Spirit is a reflection of Hitachi founder Namihei Odaira's character and derived from Hitachi Basic Credo and Founding Concepts. It is the spirit that enables Hitachi to respond flexibly to our rapidly changing and increasingly complex society without losing its identity.
Harmony 和 [wa]
Sincerity 誠 [makoto]
Pioneering Spirit 開拓者精神 [kaitakusha-seishin]
